EVP & Chief Communications Officer

Minnesota Vikings

“With Roshini’s IAP^® formula in mind, I no longer go into a media interview without first analyzing my intent and my audience(s). For me, the key is to remember that every interview is unique, even if there are several surrounding the same topic. By following Roshini’s IAP^® formula, I focus on a particular audience and then am able to tailor a strong message and an effective delivery.”